A/B subject test and approval before sending

#A/B subject test

In the subject field click add variant (up to 3 variants). 20% of recipients get the variants and the remaining 80% get the subject that performed best - clicks weigh more than opens. Variant results are in the report, in the A/B subject test table.

#Approval before sending

In the schedule step you choose Now or a date.

• Now → Send for approval - the campaign goes to Campaigns → Approvals. Nothing goes out without your “yes”.
• Pick a date → Schedule - after you confirm, the campaign waits in the schedule.
• Campaigns prepared by AI (Claude, ChatGPT) always wait for a human approval.

Account owners get an email saying the campaign is waiting for approval, with recipients, time and subject. Its Approve button works once, for 48 hours. You can also approve in the panel or by giving the AI the 6-digit Code for AI. Reject sends the campaign back to drafts.