What does "you pay for unique people" mean?
One contact is one person, that is one email address after normalisation (lower case, Gmail dots and aliases merged). The same person on three lists and with five tags is still one contact. Other tools often bill each copy on each list, so you pay several times for the same subscriber.
Do unsubscribed and bounced contacts count?
No. Only active contacts count towards the limit. Unsubscribed, bounced and spam-complaining contacts stay in the database as history (so you never email them again by accident), but you do not pay for them.
What if I exceed the limit?
Nothing disappears and the account is never locked. At 80% of a limit you get a warning in the dashboard and by email. Above 100%, new sends wait until you upgrade or clean up the database; forms keep collecting sign-ups.
Can I change my plan?
Yes, at any time in Settings → Plan. An upgrade works immediately and Stripe charges the prorated difference. A downgrade takes effect at the end of the paid period.
Do I need my own domain?
For real sending, yes: emails go out from your domain (e.g. news@yourbrand.com), and we walk you through the SPF, DKIM and DMARC records step by step. On the Free plan you can test sending before you connect a domain. A new domain is warmed up automatically.
What is an AI generation?
One AI task done for you: a campaign plan from one sentence, an email draft, a subject variant for an A/B test or a reply draft in Conversations. Editing your own text and sending do not use generations. The counter resets every month.
Do I need Claude or ChatGPT?
No. Everything works in the PingsYou dashboard. MCP (the connector through which AI runs your account) is an option: if you already use Claude, ChatGPT or Cursor, you can create campaigns by talking to them. Sending always waits for your approval.
Can I import contacts from GetResponse or MailerLite?
Yes. Export a CSV from GetResponse, MailerLite, Mailchimp or Kit and import it into PingsYou. Lists become tags, duplicates are merged into one person and unsubscribes are carried over. On Scale we do the migration with you.
VAT invoice and payment?
Card payment through Stripe. A VAT invoice is issued automatically after every payment and is available in the dashboard. Prices are net; for EU businesses with a VAT number reverse charge applies.
How do I cancel?
With one click in Settings → Plan, without writing to anyone. The plan stays active until the end of the paid period, then the account moves to Free. You can export contacts and stats at any time.