PingsYou vs Klaviyo

A big Shopify store? Klaviyo. A small shop that wants to sell by email? Read on

Klaviyo is the standard for large stores: deep Shopify integration, a customer data platform and predictions. PingsYou gives small and mid-sized shops what they actually use - abandoned cart, product viewed, back in stock, price drop - plus an AI assistant included in the plan and three simple price tiers.

How much did abandoned cart bring in October?
PingsYou AI
$1,240 from 61 orders.
  • 38% of that came from reminders sent after 24 h
  • Best subject: "Your cart is waiting - free shipping"
  • Suggested test: 5% off in the second reminder
Ask AI in the dashboardClaudeChatGPT

Example conversation with "Ask AI" - demo data.

The key differences in 30 seconds

If you only have time for one screen, this is it. We also mark the places where Klaviyo comes out ahead.

Klaviyo ahead

E-commerce depth: Klaviyo

Shopify integration, a customer data platform, predicted customer value and next order date, product reviews, helpdesk. For a big store that is an edge we do not pretend to have.

PingsYou ahead

Price as your list grows: PingsYou

At 5,000 profiles: Boost $60 vs Klaviyo Email about $100. At 10,000 Boost is still $60, Klaviyo about $150.

PingsYou ahead

AI included in the plan

Klaviyo Composer runs on paid usage packs and the customer service agent has its own fee. "Ask AI" and AI email series are on every PingsYou plan, within the generation limit.

Even

Both have MCP

Klaviyo has an official MCP server and a Polish interface. So does PingsYou - with one addition: every send requested from an assistant waits for your approval.

PingsYou ahead

Reminders without engagement limits

Klaviyo’s follow-up only reaches people engaged in the last 30-90 days, and Klaviyo itself advises against resends. In PingsYou, up to 3 conditional reminders on every email.

Feature by feature

We compare what really exists in both tools today - no "coming soon" features and no fine print.

Feature
PingsYou
Klaviyo
Store and data
Store integration
PingsYousite script + API and webhooks
Klaviyonative Shopify integration and hundreds more
Abandoned cart, product viewed
PingsYou yes
Klaviyo yes
Back in stock, price drop
PingsYou yes
Klaviyo yes
Predictions (customer value, churn risk)
PingsYouweekly report with insights
Klaviyoyes, built in
Customer data platform (CDP)
PingsYou no
Klaviyo yes
Product reviews, helpdesk
PingsYou no
Klaviyo yes
Campaigns
Reminders for non-openers
PingsYouup to 3 per email, with a condition
Klaviyoone follow-up to people engaged in 30-90 days
AI email series from one sentence
PingsYouon every plan
KlaviyoComposer (paid usage packs)
Approval before every send
PingsYou yes
Klaviyonot found in the docs
Reply inbox with AI classification
PingsYouon every plan
Klaviyohelpdesk and Customer Agent (separate fee)
Gmail / Outlook connectionReplies from the Inbox go out from your own mailbox
PingsYouyes - reply from the Inbox through your own Gmail or Outlook, replies come back into PingsYou
Klaviyothe Klaviyo helpdesk or your own mailbox
Sign-ups for recurring events
PingsYou yes
Klaviyo no
Ready templates
PingsYou120+, incl. store and modern series
Klaviyoa large e-commerce template library
AI and channels
AI assistant on your account data
PingsYou"Ask AI" included in the plan
KlaviyoComposer, $5 of usage on Free, then paid packs
MCP connector
PingsYouClaude, ChatGPT, Cursor, Claude Code, VS Code, Windsurf
Klaviyoofficial Klaviyo MCP Server
SMS
PingsYoufrom Boost, via your own provider
Klaviyobuilt-in SMS, RCS, WhatsApp, push (separate budget)
Billing and language
Who you pay for
PingsYouactive people
Klaviyoactive profiles (no unsubscribed or suppressed)
Free plan
PingsYou100 people, 500 emails / mo
Klaviyo250 profiles, 500 emails / mo
Going over the limit
PingsYouwe suggest a higher plan
Klaviyoautomatic move to a higher tier next period
Polish interface
PingsYou yes
Klaviyo yes
Invoice and currency
PingsYouUSD or PLN, VAT invoice
KlaviyoUSD
Team roles
PingsYouOwner, Administrator, Editor, View only
Klaviyouser roles

The differences up close

Klaviyo is built for big stores - and it shows

If you run a Shopify store with tens of thousands of customers, Klaviyo is very hard to beat. Full catalogue and order sync, a customer data platform, predicted customer value, next order date, churn risk, industry benchmarks, product reviews, helpdesk, SMS and push in one place. It is a tool for a marketing team with the time and data to use it.

We say this plainly, because for such a store moving to PingsYou would be a step sideways. We have no native Shopify app and no predictions based on order history.

A small shop: what you really use

In a small or mid-sized store, four flows usually do the work: abandoned cart, product viewed, back in stock and post-purchase. In PingsYou each one is a ready recipe. A script on your site recognises the person who clicked an email and records viewed products and the cart. Back in stock and price drops are reported via the API - only people who viewed the product get the email.

On top of that, things stores often lack: a reminder chain on every campaign, stats that show reminder revenue separately, a reply inbox (a customer asks about sizing - the answer does not get lost in a shared mailbox) and approval of every send.

Price per active profile: what happens as the store grows

Klaviyo counts active profiles - people who can be emailed; unsubscribed and suppressed profiles do not count. That is a fair model, similar to ours. The difference is in the tiers: according to comparison sites, the Email plan costs about $100 at 5,000 profiles, about $150 at 10,000 and about $350 at 15,000. When you go over, Klaviyo moves you to a higher tier from the next period.

In PingsYou, Boost holds up to 10,000 people for $60 and Rocket up to 30,000 for $135 - with every feature, AI included.

AI included versus AI as an add-on

Klaviyo is investing heavily in AI: Composer (a marketing agent) gets $5 of usage on the free plan and then runs on paid packs. Customer Agent for customer service has its own fee. An official MCP server lets you work with Klaviyo in Claude and ChatGPT.

In PingsYou, "Ask AI" answers questions about your account, the AI email series plans a campaign from one sentence, and the inbox sorts replies - all included in the plan, within a monthly generation limit. The MCP connector works in Claude, ChatGPT, Cursor, Claude Code, VS Code and Windsurf, and every send requested from an assistant waits for your "yes".

What it costs at your list size

Net monthly prices, billed monthly. Klaviyo: Email plan (no SMS), in USD.

ContactsPingsYouKlaviyo Email
1,000$25Spark~$30
5,000$60Boost~$100
10,000$60Boost~$150
15,000$135Rocket~$350single source
  • Klaviyo shows prices after you move a slider. Values from comparison sites, October 2026 (getkanal.com, mailsoftly.com); the 15,000 tier is confirmed by one source only. Check the calculator at klaviyo.com/pricing.
  • SMS in Klaviyo is a separate budget (credits or a monthly amount), and Composer and Customer Agent are separate packs. In PingsYou, SMS goes through your own provider from Boost, and AI is within the plan limit.
  • PingsYou: annual billing 20% cheaper. Klaviyo does not publish an annual discount on its pricing page.

Which to pick

Honestly: no tool is the best for everyone.

When Klaviyo is the better choice

  • You run a large Shopify store and want full catalogue, order and customer sync without a developer.
  • Your team uses predictions: predicted customer value, next order date, churn risk.
  • You want SMS, push, WhatsApp, product reviews and a helpdesk from one vendor.
  • You benchmark against your industry and need in-depth revenue analytics.

When to choose PingsYou

  • You run a small or mid-sized shop and mostly use cart, viewed product, back in stock and post-purchase emails.
  • You want a predictable price: 10,000 people for $60, with every feature.
  • You want AI included in the plan without watching credits: "Ask AI", email series, reply sorting.
  • Customers reply to your emails and you want those conversations in one inbox.
  • You also sell beyond the store - courses, workshops, recurring events - and want one tool.

Moving from Klaviyo, step by step

In Klaviyo you export a list or a segment. To take everyone, first create an "all profiles" segment.

In Klaviyo: export

  1. 1Create a segment covering all profiles (e.g. "email is set") if you want to export the whole database.
  2. 2Go to Audience → Lists & segments and open the list or segment.
  3. 3Click Manage list (or Manage segment) → Export to CSV.
  4. 4Choose the profile properties you want to take (e.g. name, city, consents).
  5. 5Download the file from Settings → Other → Downloads - Klaviyo keeps it for 30 days.

In PingsYou: import

  1. 1In PingsYou: Contacts → Import, upload the CSV.
  2. 2Mark Klaviyo lists and segments as tags, e.g. "vip", "bought-2x".
  3. 3Tick email and SMS consents separately - they go into the GDPR consent log.
  4. 4Paste the tracking script on your store and connect order events via the API or a webhook.
  5. 5Turn on the recipes: abandoned cart, product viewed, back in stock, price drop, post-purchase.

Start the cart and welcome flows before you switch Klaviyo off. Compare results for a week - then the decision is based on your data, not our promises.

How import works

Questions about PingsYou and Klaviyo

Does PingsYou integrate with Shopify like Klaviyo?

We have no native Shopify app. We collect store events with a site script (product viewed, cart) and via the API or a webhook (order, back in stock, price drop). For a large store that wants full sync without a developer, Klaviyo will be better.

Is Klaviyo available in Polish?

Yes, the Klaviyo interface is available in Polish among other languages, although some AI features and templates work in English. PingsYou works in Polish and English.

What do I pay for in Klaviyo, and in PingsYou?

In Klaviyo you pay for active profiles - people who can be emailed. PingsYou is similar: active people. The tiers differ: Boost holds up to 10,000 people for $60, and Rocket up to 30,000 for $135.

Is AI an extra cost in PingsYou?

No. "Ask AI", the AI email series and reply classification are on every plan, within a monthly generation limit that grows with the plan. In Klaviyo, Composer and Customer Agent have separate packs.

Does PingsYou have SMS like Klaviyo?

Yes, from Boost - through your own Twilio, Vonage, SMSAPI or SerwerSMS account. You pay the provider its rates. Klaviyo has SMS built in, plus RCS, WhatsApp and push - if you need all those channels in one place, Klaviyo is stronger.

Will I keep purchase data from Klaviyo?

Profile properties (e.g. order count, last purchase date) can be exported to CSV and imported as custom fields or tags. The full event history cannot be moved as a file - new events start flowing from the day you connect the script and API.

Does PingsYou have a follow-up to non-openers like Klaviyo?

Yes, and more flexibly: up to three reminders on every email, each with a condition (did not open, did not click, did not reply). Our stats separate human opens from machine opens (e.g. Apple Mail), so you see the real effect of reminders.

How we put this comparison together

PingsYou is our product, so we write from its point of view - but everything about Klaviyo comes only from its public pricing page and help centre (checked: November 2026). Where the pricing page only shows a number after you move a slider, we use the value reported by comparison sites and say so. Prices and features change - check the current pricing before you decide. Spotted a mistake? Write to us and we will fix it within a day. Product names are trademarks of their owners; we are not affiliated with them.

Launch abandoned cart in 15 minutes

Upload your contacts, paste the script on your site and turn on a ready recipe. Try any paid plan free for 3 days - without changing your store.

Free up to 100 contacts, no card. Spark up to 2,500 people, Boost up to 10,000, Rocket up to 30,000, Scale above - every paid plan has a 3-day trial.