Per email or per person
Brevo bills email packs, and since 2026 smaller packs also cap your contacts (e.g. 10,000 emails means up to 1,500 contacts). PingsYou: you pay for people, with a large email allowance.
PingsYou vs Brevo
Brevo counts emails. PingsYou counts people
Brevo is a broad platform: campaigns, transactional email, SMS, WhatsApp and a CRM. You pay for the number of emails sent - so every reminder and every extra campaign raises the bill. In PingsYou you pay for the people in your database, and reminders are included.
Same month, same list
5,000 people · 4 campaigns · 20,000 emails
Brevo Standard
- Plan$18
- 20,000-email pack+$51
- Reminders+ pack emails
$69
PingsYou Boost
- Up to 10,000 people$60
- 50,000 emails included$0
- Remindersincluded
$60
Brevo: plan price + email pack from the pricing page (November 2026).
The key differences in 30 seconds
If you only have time for one screen, this is it. We also mark the places where Brevo comes out ahead.
Rare sends to a big list? Brevo can be cheaper
If you write to 15,000 people once a month, a Brevo email pack costs less than our Rocket. Honestly: with infrequent sending, Brevo’s model pays off.
SMS: Brevo credits or your own provider
Brevo sells SMS packs priced by country - zero setup. PingsYou (from Boost) sends through your own Twilio, Vonage, SMSAPI or SerwerSMS account - you pay the provider its own rates.
Transactional email, CRM, WhatsApp
Brevo has SMTP and an API for transactional email, a sales CRM, live chat and WhatsApp. PingsYou focuses on marketing and conversations with replies.
Reminders without buying more emails
Brevo lets you resend a campaign to non-openers once. In PingsYou you attach up to 3 conditional reminders and do not buy extra emails for them.
Feature by feature
We compare what really exists in both tools today - no "coming soon" features and no fine print.
Feature
PingsYou
Brevo
Billing
What you pay for
PingsYoupeople in your database (emails within the plan limit)
Brevoan email pack; the pack caps contacts
Free plan
PingsYou100 people, 500 emails / mo
Brevoup to 100,000 contacts, 300 emails a day, Brevo logo
Logo in the footer
PingsYouFree only
BrevoStarter: removal costs extra, none from Standard
Annual discount
PingsYou20%
Brevo10%
Currency and invoice
PingsYouUSD or PLN, VAT invoice
BrevoUSD, EUR and other currencies
Campaigns and automation
Reminders for non-openers
PingsYouup to 3 per email, with a condition
Brevoone campaign resend
AI email series from one sentence
PingsYou yes
BrevoAI content generator (paid plans)
Automations
PingsYouunlimited on every paid plan
Brevofull from Standard
Approval before every send
PingsYou yes
Brevonot found in the docs
Reply inbox with AI classification
PingsYouGmail-like threads, AI sorts them
Brevoshared conversations inbox (chat, email)
Gmail / Outlook connectionReplies from the Inbox go out from your own mailbox
PingsYouyes - reply from the Inbox through your own Gmail or Outlook, replies come back into PingsYou
Brevothe shared Brevo inbox or your own mailbox
Sign-ups for recurring events
PingsYou yes
Brevo no
Channels
SMS
PingsYoufrom Boost, via Twilio, Vonage, SMSAPI or SerwerSMS
Brevocredit packs, priced by country
WhatsApp
PingsYou no
Brevoyes (Professional plan)
Transactional email (SMTP, API)
PingsYou no
Brevo yes
Sales CRM and website chat
PingsYou no
Brevo yes
Store events
PingsYoucart, product viewed, back in stock, price drop
Brevostore integrations, abandoned cart
AI, language, deliverability
AI assistant on your account data
PingsYou"Ask AI" on every plan
BrevoAura AI and data analyst (Professional)
MCP connector
PingsYouClaude, ChatGPT, Cursor, Claude Code, VS Code, Windsurf
BrevoMCP for ChatGPT and Claude from Starter
Polish interface
PingsYou yes
Brevo no
Domain warm-up
PingsYouautomatic, over 28 days
Brevodedicated IP warm-up
Data in the EU
PingsYou yes
Brevoyes (France, Germany, Belgium)
Team roles
PingsYouOwner, Administrator, Editor, View only
Brevoroles, number of users depends on the plan
The differences up close
Paying per email: when it pays off and when it does not
Brevo’s model is simple: you buy a monthly email pack. If you have a large list and write rarely - once a month - you pay little, because you send little. That is a real advantage and we will not downplay it.
The trouble starts when you send more often. Four campaigns to 5,000 people is 20,000 emails, and every reminder and automation email eats the same pack. Since 2026 small packs also cap contacts: a 5,000-email pack allows up to 500 contacts, 10,000 emails - up to 1,500. In PingsYou you pay for people: Boost is up to 10,000 people and 50,000 emails, so reminders do not change the bill.
SMS: the convenience of credits versus your own provider
In Brevo you buy SMS in packs, priced by country. Everything in one place, no extra accounts - convenient, especially at the start.
PingsYou takes a different route: from Boost you connect your own Twilio, Vonage, SMSAPI or SerwerSMS account. Pros: you pay the provider’s rate with no reseller margin, you keep your own sender name and contract, and SMS can come from the same account as your store notifications. Cons: you need an account with the provider and must paste a key. If you do not want that, Brevo credits are simpler.
Where Brevo does more
Brevo is much more than a newsletter: transactional email via SMTP and API (order confirmations, password resets), a CRM with a sales pipeline, website chat, WhatsApp, push notifications and a loyalty programme. If you want one vendor for every channel, Brevo is very strong.
PingsYou is not a transactional gateway or a CRM. We focus on making a marketing campaign get read: a reminder chain, AI series, a reply inbox with classification, recurring events and approval before sending. You can keep sending transactional email from your store or any SMTP.
Language and currency
Brevo’s interface is in English, French, Italian, Spanish, Portuguese and German - no Polish. Billing is available in dollars, euros and a dozen other currencies.
PingsYou has an interface and support in Polish and English, billing in USD or PLN. Both companies keep data in the European Union.
What it costs at your list size
Scenario: 4 campaigns a month to the whole list, no reminders. Brevo: plan price + an email pack that also fits that many contacts. Net, in USD, billed monthly.
| Contacts | PingsYou | Brevo Starter | Brevo Standard |
|---|---|---|---|
| 1,000 | $25Spark | $1710,000 emails | $35 |
| 5,000 | $60Boost | $3220,000 emails | $69 |
| 10,000 | $60Boost | $4640,000 emails | $89 |
| 15,000 | $135Rocket | $6560,000 emails | $104 |
- Brevo: pricing at brevo.com/pricing, checked November 2026. Values are the plan price plus the email pack, calculated from the pricing page - check the Brevo calculator for your own email volume.
- Starter carries the Brevo logo (removal costs extra) and limited automation. Standard is the first plan with full automation and A/B tests.
- At 1,000 contacts the smallest pack (5,000 emails) is not enough, because it holds up to 500 contacts - hence the 10,000 pack. Every reminder or extra campaign means more emails from the pack.
- If you send once a month, Brevo will come out cheaper than shown - for infrequent sends to a large list, per-email pricing is a good deal.
- Honestly: Brevo Starter is cheaper than PingsYou at every size in this table, and at 15,000 people Standard also beats Rocket. Our price includes reminders, AI, MCP and the Inbox, and Rocket holds up to 30,000 people and 150,000 emails - extra campaigns do not raise the bill.
Which to pick
Honestly: no tool is the best for everyone.
When Brevo is the better choice
- You send rarely - say once a month - to a large list and want to pay only for emails actually sent.
- You need transactional email via SMTP or API from the same vendor as your marketing.
- You want a sales CRM, website chat and WhatsApp in one tool.
- You want SMS without opening an account with a carrier - buy a pack and send.
- You need a free plan that holds a big list (up to 100,000 contacts, 300 emails a day).
When to choose PingsYou
- You send several campaigns a month and want reminders without watching an email pack.
- You already have an SMSAPI, SerwerSMS, Twilio or Vonage account and want to send SMS from it without a reseller margin.
- You want one sentence to become a whole email series with dates and reminders.
- You run recurring events with a sign-up for each date.
- You want an interface and support in Polish or English.
Moving from Brevo, step by step
A Brevo export is a single CSV file - it arrives as an in-app notification.
In Brevo: export
- 1Go to CRM → Contacts (optionally load a specific list or segment).
- 2Select all contacts.
- 3Choose More actions → Export.
- 4Pick attributes (name, custom fields, lists) and a separator: comma or semicolon. Click "Start export".
- 5Download the file from the notification (the bell in the top right corner).
In PingsYou: import
- 1In PingsYou: Contacts → Import, upload the CSV.
- 2Mark the Brevo lists column as "List" - each list becomes a tag.
- 3Choose your email consent basis and, separately, your SMS consent - both go into the consent log.
- 4From Boost, connect your SMS provider in Settings → SMS.
- 5Connect your sending domain: we check the DNS and spread sending over 28 days.
You can keep transactional email (order confirmations) in Brevo and move campaigns to PingsYou. The two systems can run side by side.
Questions about PingsYou and Brevo
Does Brevo still have unlimited contacts?
On the free plan you can store up to 100,000 contacts. On paid plans, according to the 2026 pricing, smaller email packs cap contacts: 5,000 emails - up to 500 contacts, 10,000 emails - up to 1,500. From the 20,000-email pack the cap is 500,000 contacts.
Which is cheaper: Brevo or PingsYou?
It depends on how often you send. With one campaign a month to a large list, Brevo can be cheaper, and Starter (with the Brevo logo and limited automation) is cheaper almost always. Compared with Standard, Brevo’s first plan with full automation, PingsYou with several campaigns a month plus reminders usually comes out cheaper up to 10,000 people, because you pay for people, not for each email.
How does SMS in PingsYou compare with Brevo?
Brevo sells SMS credits priced by country. PingsYou, from Boost, sends SMS through your own provider account (Twilio, Vonage, SMSAPI, SerwerSMS) - you pay the provider directly at its rates. SMS consents are recorded separately from email consents.
Does PingsYou send transactional email?
We do not offer an SMTP gateway for transactional email. Keep sending order confirmations and password resets from your store or Brevo. Move your campaigns, marketing automation and conversations with recipients to PingsYou.
Is Brevo available in Polish?
According to the Brevo help centre, the interface is available in English, French, Italian, Spanish, Portuguese and German. There is no Polish. PingsYou works in Polish and English.
Can Brevo resend a campaign to non-openers?
Yes - once per campaign, optionally with a new subject. In PingsYou you can add up to three reminders with different conditions: did not open, did not click, did not reply.
How we put this comparison together
PingsYou is our product, so we write from its point of view - but everything about Brevo comes only from its public pricing page and help centre (checked: November 2026). Where the pricing page only shows a number after you move a slider, we use the value reported by comparison sites and say so. Prices and features change - check the current pricing before you decide. Spotted a mistake? Write to us and we will fix it within a day. Product names are trademarks of their owners; we are not affiliated with them.
Pay for people, send as much as you need
Upload your Brevo contacts, set up a campaign with reminders and see the bill stay the same. Try any paid plan free for 3 days.
Free up to 100 contacts, no card. Spark up to 2,500 people, Boost up to 10,000, Rocket up to 30,000, Scale above - every paid plan has a 3-day trial.